Marvel Boss Kevin Feige responds to ‘superhero burnout’ concerns

Speaking on a podcast, Marvel Studios president Kevin Feige talked about the idea of ​​superhero fatigue among moviegoers.

To say that superhero media is popular would be an understatement. For those looking to get champs, there are plenty of opportunities to do so.

After all, 2022 alone has seen more than a dozen live-action superhero stories hit big screens and TVs around the world, and it doesn’t look like it’s going to slow down anytime soon.

Marvel Studios has dozens of announced and rumored projects in development, and no end in sight. Then there’s James Gunn and Peter Safran’s upcoming DCU slate, who will no doubt spawn countless projects under their own banner.

This has led many to believe that superhero fatigue will only get worse. In fact, a recent study by Fandom revealed that more than a third of Marvel fans get tired of the MCU.

But what does the Marvel Studios boss say about all of that?

Tired of Marvel and superheroes

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While guesting on The Movie Business Podcast, Marvel Studios Kevin Feige talked about how the Hollywood giant navigates the creation of the various MCU phases and how he feels regarding superhero fatigue.

When asked how Marvel Studios decides what their phases will be, Feige was quick to point it out Over 80 years of Marvel comic history as [their] Instructs:”

“Each of our stories has been divided into phases and we now find ourselves on the brink of the second phase of our multiverse saga. And there are two ways to do that. First, we look at an overarching narrative, always using comics and 80-plus years of Marvel comic history as our general story guide. “But it’s really about each individual film or series, and the kind of genre that we want to do.”

As for the question of superhero fatigue, that’s something People were asking… [since his] Sophomore year at Marvel: “

“I’ve been at Marvel Studios for 22 years now, more than 22, and most of us here at Marvel Studios have been around a decade or more together. And it’s probably been since my sophomore year at Marvel that people have been asking, ‘Well, how long has it been? Will this continue? Will this comic book movie fad ever end? I didn’t really understand the question. Because for me it was akin to saying after Gone with the Wind, “Well, how many more movies could be based on novels? Do you think audiences will bother with movies that are based on books?”

Feige went on to compare it to adapting the books, emphasizing their existence “80 years of the most exciting, emotional, and groundbreaking stories ever told in Marvel comics” For their company to explore and bring to life:

Well, you would never ask because there is an ingrained understanding among most people that a book can be anything. A novel can contain any kind of story at all, so it all depends on the story you’re translating. None of the comic readers don’t. It does. I wouldn’t understand it’s the same in comics. There are 80 years of the most exciting, emotional, groundbreaking stories ever told in Marvel comics and it’s our great privilege to be able to take what we do and adapt it.”

He went on to point out that “Adaptation [these stories] in different types It’s also an essential way to keep your content fresh and avoid overwhelm:

But another way to do that is to adapt it to different genres and kinds of movies that we want to make. And me, from sitting at USC, maybe the second semester before my screenwriting class, Jason, and sitting at Cinema 101 and being exposed to so many different kinds of movies you said, “I want to make all of these. I don’t want to make just one type of movie, I want to make all kinds of movies.” And I found that if we tell the story right, and adapt it in a way that audiences are still, even now, knocking on wood even now, meeting us more than 22 years later, We can tell what kind of movie it is that shares two things: the Marvel Studios logo above the title and an idea seed from our publishing history.”

Keeping superhero stories fresh

One thing that makes the superhero genre so unique is how the stories can be set in any other kind of narrative environment the magic-working designers would want. There can be horror, comedy, political thriller, blockbuster spectacle – it’s all possible.

Experiments Captain America: The Winter SoldierAnd Werewolf by nightAnd ant ManAnd Avengers: Endgame They are all vastly different movies, even though they all focus on superheroes.

This is probably a major reason why these types of movies and shows remain a powerhouse to this day.

Seeing this kind has yet survivedgame over And it has continued to thrive, despite some rocky reception here and there, evidence of the revival of these stories and characters. Although, at this point, it’s hard to know what exactly could have put an end to it – if anything.

There is definitely still a lot to look forward to.

upcoming Marvel Studios project, Ant-Man and the Wasp: QuantumaniaIt hits theaters on February 17 worldwide.

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