The golf industry must do more to address the ongoing drought

Even in the middle of a cold and rainy winter in the Coachella Valley and California in general, officials with the Coachella Valley Water District have a blunt message for the desert golf course industry: Take the ongoing drought seriously, because changes may be coming to the water sooner rather than later.

said Dr. Robert Cheng, assistant general manager for CVWD and one of the keynote speakers at the Golf & Water Summit, which drew more than 150 golf industry officials Wednesday at Mission Hills Country Club in Rancho Mirage. “We hope to paint an accurate picture, dire, that additional action is needed from the golf industry to help them continue to maintain viability in this current situation.”

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